It’s almost Halloween. Ghostly Greetings! Let all the ghosts, wizards, and pumpkins do their magic. It’s time for you to advertise, sell and be spooky! This is the season for BOOsting brand awareness and exposure along with acquiring new customers. Here's a quick list of 9 essential tasks to help you succeed.

Holiday themed website

Since the holidays are all about sharing joy with loved ones, add a gift section for inspiration. Sorting by popular groups - such as "gifts for friends" - makes it a great experience for visitors.

Post a popup that mentions the discount. This way, you can serve your visitors and entice them to buy, while collecting their data for upcoming releases, discounts and newsletters!

Collaborate with relevant businesses or influencers

You can partner with local relevant organizations as a sponsor or investor to build stronger brand exposure and exposure. Also, you can still work with relevant brand ambassadors or social media influencers to promote your Halloween products on their pages by mentioning your brand and using your stickers in their characters and stories.

Plan your customer service strategy

Make it easier for your customers to reach people with real problems

Your customer service needs to be absolutely flawless, as the holiday season is the perfect opportunity to get those rave reviews and build that army of loyal customers that keep coming back.

Offer expedited delivery

No one wants to wait on Halloween and worry that their loved one's gift won't arrive on time! Offer your customers delivery speed options at checkout, including expedited shipping, so they can be confident their order will arrive on time.

Offer several payment options

Consider offering additional payment options such as PayPal for added flexibility. We also recommends offering support for digital wallets, Apple Pay/Google since mobile shopping is on the rise.

Another option to consider is allowing customers to defer payments. Use any payment system that allows online shoppers to make interest-free purchases for a period of time. Giving them this option at checkout will encourage customers to complete their purchase because they can now get what they want and then pay later.

Offer free shipping

Online shoppers now consider free shipping when choosing where to shop for the holidays. Businesses should aim to provide this essential service for their online businesses, especially when competing with other retailers like Amazon that offer free shipping over $35 (or Prime members).

Speed up your site

Shoppers are busy this time of year, so they don’t want to wait for your website to load. Your new website decorations, extra product listings, special images, and all sorts of other things can slow down your website, even if it's running fast in other seasons.

Generate some product reviews

Customers love to read reviews. Most consumers make purchasing decisions based on what other people have to say, and many consumers even believe online reviews are like personal recommendations. Research shows that customers want to see lots of reviews to help them make a decision, so the more reviews your site can offer, the better.

‍Give the Gift of Gift Cards

The beauty of gift cards is that shoppers who aren't sure what to buy can spend money directly on your online store. You can generate more income if you enable virtual cards.