eCommerce has become an integral part of the global retail environment, especially in recent years. With each lockdown, the reliance on digital tools continues to grow. Trends come and go, but there are some new ones that every online business should embrace. In this blog post, we dive into the top 4 eCommerce trends for 2022 and what to expect in terms of online shopping habits this year.

Subscriptions

Subscriptions are an increasingly common way to buy products and services online.

Consumers have no innate preference for subscriptions. They will only be willing to subscribe if automatic purchases bring them tangible benefits, such as lower costs or increased personalization.

Subscription services are used in a wide variety of industries. Netflix, Adobe, Spotify and Youtube all sell very different products — but they all benefit from subscriptions. The benefit of the subscription model is that it caters to multiple industries and products. Think about anything you can offer your customers that would be useful to receive on a regular basis.

If you decide to offer a subscription model, be sure to include your terms and conditions of service and your cancellation policy. This will help reduce potential problems with unhappy customers.

Personalized Purchases

Everyone wants to feel special. At every stage of the online shopping process your business offers, AI will be your customer's loyal sales assistant. Analyzing personal data such as purchasing habits and behaviors through machine learning and providing customers with a personalized shopping experience makes artificial intelligence a successful proponent of eCommerce.

As more consumers and businesses go online, making small changes to purchase channels becomes even more important. The growth of mobile purchases requires a mobile-friendly website and a simplified checkout process.

Working with a Shopify expert to improve your CTR can have a huge impact on your overall sales. For tech-savvy and tech-savvy customers, a simple checkout process will enhance the customer experience and increase the likelihood of a purchase.

Customer Privacy

In addition to Gen Z, Gen X and Gen Y are increasingly trusting online payment methods, making the eCommerce shopping experience widespread.

The new changes to Apple privacy settings are already having a huge impact on privacy. Consumers can opt out of third-party tracking. Tech journalists report a sharp drop in email open rates as a result. Without this rich consumer data, businesses would have to rely more on on-site consumer behavior. Making sure your ecommerce site is tracking the right information for you is more important than ever.

The Use of Augmented Reality

AR is becoming more accessible via mobile devices, making it easier for customers to make more accurate decisions during the shopping process.

Almost 50% said the biggest problem when shopping online is that the product looks different from the pictures.

Augmented reality (AR) may be one of the most important and disruptive technologies for online shopping in 2022. Because of today's simple consumer preferences, visuals play an important role. With AR solutions, consumers can adjust, twist and turn products from any angle. Even try it on!